Salesforce Marketing Cloud is a full suite of marketing automation tools that help to plan campaigns, personalize content and optimize the customer experience. The application integrates data from all your sources to provide you with the intelligence to target customers with relevant communications and visually map personalized 1:1 journeys across all channels and devices. Salesforce Marketing Cloud then provides you with real-time analytics of these campaigns to further optimize strategy.
Salesforce Marketing Cloud includes a journey builder, email marketing, mobile marketing, social media marketing, web personalization, advertising campaigns, predictive intelligence, content management & messaging, and real-time analytics and insights.Show more screenshots »
Salesforce Marketing Cloud, formerly ExactTarget Marketing Cloud, is the core marketing automation product by Salesforce. Salesforce are a recognized leader in the business cloud software industry and have been around for the last 16 years. They are used by thousands of business around with the world, such as Coca Cola, Philips, Virgin, L’Oreal, News International, and even Obama for America.
Salesforce Marketing Cloud combines the whole myriad of features of a number of stand alone apps, providing a single tool for all your marketing activities: email, social media, advertising, and more. The app is also highly data-driven with a focus on delivering personalized, targeted content and creating seamless customer journeys based on real-time intelligence.
Salesforce Marketing Cloud’s interface varies from the standard Salesforce design that some users might be familiar with, instead building on the ExactTarget branding to offer a more modern experience. The software is intuitive in it’s layout and navigation. However, due to its multiple functions it is filled with a comprehensive set of feature and options, tabs, drop downs and buttons that might take some getting used to.
You can sign up for a free trial of Salesforce via the Free Trial link at the top of the homepage of their website.
Pricing is based on a case-by-base model. Visit the website to request a quote.
Salesforce Marketing Cloud is a good option for medium to large businesses whose marketing teams run regular marketing campaigns across a number of channels, such as email and social media. The app helps brands automate operations and ensure consistent messaging and strategy across all of these channels. It is also a great option for any business wanting to reduce the number of disconnected apps they use, swapping them for a single all-in-one solution.