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Salesforce Marketing Cloud

Marketing automation from Salesforce

Published 04/29/2015 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Salesforce Marketing Cloud is a full suite of marketing automation tools that help to plan campaigns, personalize content and optimize the customer experience. The application integrates data from all your sources to provide you with the intelligence to target customers with relevant communications and visually map personalized 1:1 journeys across all channels and devices. Salesforce Marketing Cloud then provides you with real-time analytics of these campaigns to further optimize strategy.

Salesforce Marketing Cloud includes a journey builder, email marketing, mobile marketing, social media marketing, web personalization, advertising campaigns, predictive intelligence, content management & messaging, and real-time analytics and insights.

Salesforce Marketing Cloud screenshot
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What is the history and popularity of the app?

Salesforce Marketing Cloud, formerly ExactTarget Marketing Cloud, is the core marketing automation product by Salesforce. Salesforce are a recognized leader in the business cloud software industry and have been around for the last 16 years. They are used by thousands of business around with the world, such as Coca Cola, Philips, Virgin, L’Oreal, News International, and even Obama for America.

What are the differences to other apps?

Salesforce Marketing Cloud combines the whole myriad of features of a number of stand alone apps, providing a single tool for all your marketing activities: email, social media, advertising, and more. The app is also highly data-driven with a focus on delivering personalized, targeted content and creating seamless customer journeys based on real-time intelligence.

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How does the web app look and feel to use?

Salesforce Marketing Cloud’s interface varies from the standard Salesforce design that some users might be familiar with, instead building on the ExactTarget branding to offer a more modern experience. The software is intuitive in it’s layout and navigation. However, due to its multiple functions it is filled with a comprehensive set of feature and options, tabs, drop downs and buttons that might take some getting used to.

How does the registration process work?

You can sign up for a free trial of Salesforce via the Free Trial link at the top of the homepage of their website.

What does it cost to use the application?

Pricing is based on a case-by-base model. Visit the website to request a quote.

Who would you recommend the application to?

Salesforce Marketing Cloud is a good option for medium to large businesses whose marketing teams run regular marketing campaigns across a number of channels, such as email and social media. The app helps brands automate operations and ensure consistent messaging and strategy across all of these channels. It is also a great option for any business wanting to reduce the number of disconnected apps they use, swapping them for a single all-in-one solution.

  • Multi-channel journey builder
  • Email marketing
  • Mobile marketing
  • Social media marketing
  • Web personalization
  • Advertising campaigns
  • Predictive intelligence & campaign analytics

Salesforce Marketing Cloud video

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